Registration and Continental Breakfast

Welcome Address - David Takata

Leaders Speak on Allocating Multicultural Marketing Budgets. Moderator - Matias Perel, CEO, Latin3. Panelists - Robert Bush, VP Multicultural, Ethnic Print Media Group; Patricia Romero, National Manager Multicultural Marketing, Hyundai Motors; Natalie Rouse, Director National Ethnic Marketing, Comcast; Gwen Kelly, Senior Marketing Manager, African-American Initiative, Wal-Mart; Victor Reiss, Manager Emerging Markets, FedEx.

A great lineup to get the day started. Our highly respected group discusses the importance of budget allocations to get the greatest ROI on marketing to multicultural audiences. Space will be limited due to the single room location, so get here early!

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The Definitive Hispanic Segmentation Study. David Morse, President & CEO, New American Dimensions.

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Highlights of new Hispanic market segmentation study by noted consumer research firm. Attendees will receive a complimentary brief of the research.

X-Ray Insights: What You See is No longer What You Get. Rajan Dev, COO, Hot Studio.

The old marketing paradigm of “make it and they will come” is no longer viable. With multi-cultural and emerging markets demanding that communication strategy be at the heart of your efforts, knowing who your customers are, what they really want, and how to reach them is more critical than ever to your success. Join Rajan as he brings real life success stories from Charles Schwab, the California Academy of Sciences, and The Gap to give you a new set of tools for your multicultural business strategy, with a special focus on Internet channels and their cutting edge applications.

Exhibit Hall Open

Day 1 - Keynote Address. Chris Fager, President & CEO, TuTV. This is a FREE keynote that will be held on the exhibit floor. All attendees welcome!

Mobile Marketing 101. Moderator - Shawn Marshall, VP Multicultural Marketing & Sales, Vibes Media. Panelists - Gary Glouner, Dir. Prod. Mgt., Mobile Ad Platforms, Microsoft; Christopher Brunner, Vice President, Mobile Content & Services, Univision; Mike Johns, CEO, UrbanWorld Wireless; Kenn Raaf, EIC Boost TV & Integrated Social Media.

This "how to" session promises to be both fun and engaging, focusing on the importance of multicultural audiences for growth. Discussion will range from new revenue opportunities for marketers to spectrum auction impact on services.

New Thoughts from Multicultural Leaders. Moderator - Luba Tolkachyov, Project Director, Ethnic Events. Panelists - Ivan Cevallos, CEO, Luminacion; Miguel Gomez Winebrenner, Sr. Hispanic Market Consultant, Cheskin; Danny Allen, CEO, Admixture.

Do Latinos respond to "green" messages in the same way as the general market? How do companies team with content owners to effectively delivery a multicultural consumer-friendly message? Where are clients looking for the future of multicultural marketing? This panel brings together thoughts leaders on many of today's hot topics.

Session Break

Sports Marketing - Focus on Futbol. Moderator - Panelists - Joe Schramm, President, Schramm Sports & Entertainment; Eddie Salcedo, Director Partnership Development, AEG; Shawn Hunter, President CD Chivas USA.

From small licensing deals to multi-year, multi-million dollar sponsorships, our experts will talk about the unique ways multicultural marketers can associate their brand with leading sports franchises and their stars.

Family Friendly Content and Brands. Moderator - Hadji Williams, Author, Knock the Hustle. Panelists - Barbara Bekkedahl, SVP National Ad Sales, Gospel Music Channel; Martha Montoya, Founder & CEO, Los Kitos; Kirk Whisler, President & Research Director, Latino Print Network; Jacob Miles, CEO, Grapevine Star Entertainment.

Another great "how to" session, this panel will talk about advertising and licensing opportunities for brands seeking cost effective ways to strengthen brand through family friendly association.

Radio Panel. Moderator - Darcy Stamler, President, RadioWave Marketing and Promotions. Panelists - Oveda Brown, Sr. Multicultural Radio Marketing Specialist, Arbitron; Peter Remington, VP/Market Manager, Spanish Broadcasting System; Karl Meyer, General Manager, Los Angeles Cluster, Entravision Communications; David Hazan, Head of Brand Entertainment, The Orchard.

Using recent examples and research, our experts explore why radio is both cost effective and targeted, how it can be used effectively in combination with other media, and how new radio technologies like streaming media and HD radio are being used to target multicultural consumers.

Dynamic Media Landscape - Clients and Media Respond to Demand for Digital. Moderator - Benjamin Chen, Chairman and CTO, Mochila. Panelists - Jose Villa, Founder & President, Sensis Agency; Alicia Morga, CEO, Consorte Media; Don Moore, Google; Jose Marquez, Director, Mun2 Digital.

A straightforward, interactive discussion of new opportunities and risk presented by an increasingly digital savvy multicultural consumer. How are agencies guiding clients? How are clients responding?

Reception and Awards Presentation. Invitation only (sponsors, conference attendees, and exhibitors welcome).

Single Track Day

Sticky Destinations. Social Networks and Ads. Moderator - Lee Vann, Founder & CEO, Captura Group. Panelists - Ellen Gold, W. Regional Coast Sales Manager, Terra Networks; Liliana Townshend, Founder & CEO, Tierra Natal; Kay Madati, VP Marketing, Community Connect; Lisa Black, SVP Digital Media, SiTV.

A growing universe of multicultural media firms are participating in social networking sites. Learn about what makes them different and how they work with clients to monetize the user base.

Exhibit Floor Open

Executive Panel - View from the Top. Moderator - Deborah Gray Young, VP, E. Morris Communications. Panelists - Carl Kravetz, CEO, cruz/kravetz: IDEAS; Reggie Denson, SVP/Managing Director Multicultural Marketing, Clear Channel Katz Advantage; James Briggs, CEO, Briabe Media.

Always a show highlight, our executive session wraps up topics discussed during the two days of conference ranging from multicultural marketing budgets to the strategic impact of digital media on business. Audience participation is encouraged in this highly interactive session.

Attracting Multi-ethnic Television Audiences. Show Partner Session Presented by National Association for Multi-ethnicity in Communications (NAMIC). Moderator - Kathy Johnson, President, NAMIC. Panelists - Ravi Pillai, Director of Marketing, Saavn; Ariela Nerubay, VP Sales & Marketing, TuTV; Vicky Free, VP Entertainment Marketing, TBS, TCM & TNT

Television programmers are increasingly attracting multi-ethnic audiences.  Join an engaging panel of TV marketing experts, and discover how they draw African American, Asian and Hispanic viewers.  Don’t miss this opportunity to learn their secrets, unique challenges and real life success stories that can deliver results for your brands!

Special Session - Money Meets Multicultural Media. Daniel L. Villanueva, Partner, RC Fontis.

No longer a niche market deal makers in multicultural media require deep pockets today. Another interactive session, meet a legendary investment decision maker who will describe what it takes to get a deal done in today's environment.

California Hispanic Chamber of Commerce Access to Business Capital (FREE)

Entrepreneurs "pitch" for capital. This session is open to all compliments of the California Hispanic Chamber of Commerce.