Ivan Cevallos, Founder and CEO of Ethos Group, Inc, is an innovative marketing strategist with more than ten years of experience dedicated to successfully tailoring media, marketing and direct marketing tools to the Latino and Asian communities. His keen insight into business development within multicultural markets provides him with a roster of notable clients, including Nissan Motors, Universal Studios, Pepsi, SBC, Comerica Bank, and Census 2000.

Ivan’s highly creative approach to brand and identity development focuses on the utilization of strategies that transcend culture and geography. As Business Development Director for KAZN AM-1300, an Asian radio station serving Pasadena, California, he became one of the founding organizers of the Chinese New Year Parade and Street Festival held annually in the San Gabriel Valley. He also produced similar events in Monterey Park and Alhambra, which have the largest Chinese concentrations in Southern California. For the Los Angeles Dodgers, Ivan produced the first-ever live broadcast in the United States of a baseball game in the Chinese and Japanese languages.

Ivan expanded his expertise within the Latino market as the founder and CEO of Ethos Group, Inc. Managing all of the multicultural initiatives for H & R Block since 2003, he has established 300 new offices throughout California, including 50 locations in Latino communities. To herald the tremendous benefit to these communities, he organized a grand opening for each of the 50 offices. In addition, Ivan manages media relations and sponsor partnerships for the Latin Business Association’s (LBA) two annual fundraisers – the Latino Business Expo and the LBA Gala – generating an attendance of about 8,000 Latino business entrepreneurs from across the country each year.

Ivan’s considerable knowledge of ethnic markets is highly valued within academic and professional circles. He speaks to graduate students at Loyola Marymount and Pepperdine Universities, as well as venerable organizations such as the LBA, the Health Public Relations Marketing Association (HPRMA), Marcus Evans Conferences, Strategic Research Institute Conferences, and various Chambers of Commerce. He earned a Bachelor of Science in International Business Marketing, with a Minor in Economics, from California State University Los Angeles, received a certificate on Film Production and Marketing from UCLA Extension and holds a certificate in Business Management from Pepperdine University.

Ivan currently serves as a Board member of the LBA, The National Organization for Diversity in Sales and Marketing, Chair of the Multicultural Committee for the Los Angeles Direct Marketing Association (LADMA), and volunteers as an instructor and consultant for various other community-based organizations.

Understanding the changes in technology, marketing and entertainment, Ivan is developing branded entertainment programs for corporations targeting the U.S. Hispanic Market as well as developing new ways to bring marketers and advertisers in front of consumers.

Christopher Crommett is senior vice president/CNN en Español. Crommett manages CNN's Spanish-language division, overseeing newsgathering, editorial content, programming, production, operations, personnel and P&L for the CNN en Español 24/7 television network and the CNN en Español RADIO services.

In addition to an extensive bilingual staff at CNN headquarters in Atlanta, CNN en Español’s operations include a newsgathering and production hub in Mexico City and a fully staffed bureau in Buenos Aires, Spanish-speaking personnel based at the CNN bureaus in Washington, New York, Los Angeles, Miami and Jerusalem, and a worldwide network of nearly 50 Spanish-speaking contributing journalists.

Crommett also serves on the board of directors of CNN en Español's sister channel in Spain, CNN+.

Since joining CNN as a producer-writer in 1990, Crommett has played a key role in CNN's Spanish-language coverage of major global events ranging from the 1991 Gulf War through the record-breaking 2005 hurricane season. He served as assignment manager and managing editor for Noticiero CNN Internacional, moving up to news director prior to the launch of the 24/7 CNN en Español TV network in March 1997. The following year, Crommett was promoted to vice president and news director, and in February 2002, was named to his current position.

Under Crommett’s direction, CNN en Español received the Alfred I. duPont-Columbia University Silver Baton Award for “Outstanding Investigative Reporting,” the first time a non English-language news organization has received this distinction; the Martín Fierro Cable Award from the Association of Argentine Radio and Television Journalists for “Efficiency in International Journalistic Coverage;” the INTE (U.S. Spanish-language television industry) award for “Best News Network;” and the “Best Foreign Newscast” award from the Mexican Press Club.

CNN en Español has also received 10 BDA Design Awards, the most prestigious recognition in broadcast media design.

Crommett is a Lifetime Member and former Regional Director of the National Association of Hispanic Journalists, and has earned several professional distinctions, including the National Eagle Leadership Institute’s “Eagle Award.” Crommett also sits on the board of the Atlanta-based non-profit Health and Education Relief Organization (HERO), dedicated to building schools and clinics in Haiti.

Before joining CNN, Crommett worked in the New York market, as news director at WXTV Univisión Channel 41 and later at WADO-AM Radio. He began his career in Puerto Rico as news director at WOSO-AM and later at all-news WKAQ Radio Reloj, while also reporting for the CBS Radio Network. He was the first news anchor and assistant news director at WPRV-TV Channel 13 in San Juan, founded in 1985. He also served for a year as press secretary to Puerto Rico's resident commissioner in the U.S. Congress.

Born in the United States and raised in Puerto Rico, Crommett has native fluency in Spanish and English. He is an honors graduate of Haverford College in Pennsylvania.

Reggie Denson is recognized as one of the pioneers in urban radio marketing. He is currently the Senior Vice President / Managing Director of Multicultural Marketing for Clear Channel-Katz Advantage. He was previously the Director of Urban Radio Sales & Marketing for ABC Radio Networks’ Tom Joyner Morning Show and Doug Banks Morning Show.

Denson has developed many successful targeted advertising programs and his efforts have more than quadrupled revenues for urban radio stations nationwide. He educates advertisers and ad agencies on the intricacies of marketing to the African American and Hispanic consumer market. He currently oversees the management, marketing and sales strategies for the multicultural division of Clear Channel Katz Advantage.

An authority of the ethnic consumer market, Denson has served as a panelist at several functions including the Radio Advertising Bureau Radio Conference, National Association of Broadcasters Radio Show, Tom Joyner Affiliates Radio Conference, Strategic Research Ethnic Marketing Seminars, Power of Urban Radio Conference and the Association of National Advertisers Multicultural Conference.

He is very active in the community and involved in several organizations including The Black Broadcasters Alliance, Board Member of LaRabida Children’s Hospital in Chicago and Board Trustee for the Adler School of Professional Psychology.

He considers himself a mentor to anyone who reaches out to him about the radio broadcast industry.
Denson earned his Business degree from DePaul University.

Having built one of the most widely recognized brands for Spanish and Portuguese speakers in the world through StarMedia, Fernando Espuelas now turned his attention to the U.S. Hispanic market. Espuelas is known as a pioneer in connecting Latinos through new means of communication.

Named one of the “Leaders of the Millennium” by Time magazine, Espuelas’ leadership in the technology revolution earned him worldwide recognition for linking and integrating Spanish-speaking communities.

He now seeks to unite a broader audience with the VOY philosophy of optimism, self-empowerment and success through a lifestyle and entertainment company for the English-speaking Hispanic audience.

Fernando and VOY have a unique message. They represent a rapidly growing contingent in multicultural media that says culture exists not only in a common language, but also in other factors, such as one's family upbringing or community relationships.

Bill Imada is the Chairman and Chief Executive Officer of the IW Group (formerly Imada Wong Communications Group), a full-service communications firm that specializes in the growing multicultural markets here in the U.S. With more than a decade of experience in marketing, public relations, advertising and training, Bill and his company have and continue to represent some of the top global brands, including Metropolitan Life, McDonald’s USA, Wal-Mart Stores, Farmers Group, Pacific Gas and Electric Company, Southern California Edison, Nike, Merrill Lynch, Washington Mutual, Amgen, GlaxoSmithKline, Blue Cross/WellPoint, AT&T and many others.

The IW Group also represents a number of prominent governmental agencies, including the California Department of Health Services – Tobacco Control Section, U.S. Army and the Office of National Drug Control Policy.

IW Group has capabilities in 12 languages and dialects. The company has 51 employees with offices in Los Angeles, San Francisco and New York City, and is partially owned by Interpublic Group of Companies - an international holding company that owns international advertising and communications giants such as McCann-Erickson WorldGroup, Foote Cone & Belding, WeberShandwick and GolinHarris.

Bill Imada is active on the speakers' circuit and has served as a guest lecturer and presenter at the UCLA Anderson Graduate School of Management; UC Berkeley Haas School of Business; the USC Marshall School of Business; and the UC Irvine Merage School of Business. Bill is a graduate of California State University, Northridge, and will enroll at the Tuck Minority Executive Business Program at Dartmouth this fall. He is also a graduate of the Coro Foundation Fellow's Program.

Gwendolyn (Gwen) Kelly is a recent management addition to Wal-Mart Stores, Inc.'s multicultural practice. With more than 20 years of experience, Gwen is a veteran advertising professional who injects strategic insight into the multicultural advertising process.

Previously, she managed the multicultural advertising initiative for American Family Insurance, and prior to that served as Associate Media Director for Burrell Communications Group in Chicago, IL where she was responsible for the media management of the Proctor & Gamble and Sears accounts.

Through a variety of media management roles at leading advertising agencies including E. Morris Communications, Wells Rich Greene, Tracy Locke and DDB/Needham, Gwen brings a tremendous amount of expertise, insight and leadership to her current position.

A diverse group of non-profit and civic organizations have been the beneficiaries of Gwen’s talent, time and commitment to community. She has served in leadership roles and on the boards of a number of local and national community service organizations including Girl Scouts of the USA.

Gwen is a graduate of the University of Wisconsin (B.S. in Broadcast Communications) and attended Illinois State University for graduate study in Mass Communications.

Sherman Kizart, VP/Director of Urban Marketing at Interep is a 13 year broadcasting sales, marketing , and management professional. Prior to joining Interep, he was the director of sales of Hawes-Saunders broadcasting in Dayton, OH.

He was also a member of the sales and marketing staff of Clear Channel Communications’ urban duopoly in New Orleans for 4 years( the first urban duopoly in the country).

Sherman had the distinction of being the youngest general sales manager in the country in a medium-sized market when he was GSM of KJMS, one of the urban leaders in the Memphis market.

At the 1998 Radio Advertising Bureau’s Marketing Leadership Conference, Sherman was awarded the prestigous 1998 Radio Wayne Award. The Radio Wayne is the highest honor that a radio, sales, marketing, and management professional can receive. He’s only the second African-American to win other than Skip Finley of Albimar Broadcasting. Sherman is also the winner of the prestigous 1998 Chairman’s Circle Award at Interep. He’s the first African-American male to win this award.

Sherman was recently named to the board of directors of the Black Broadcasters Alliance, and Mad Rhythms magazine. He serves as Chairman of the Radio Ink Urban Advisory Board. He’s one of several African-Americans on the RAB 1999 planning committee. He serves as Subcommittee Chairman of RAB 2000’s Urban Platform.

As Vice President/Director of Urban Marketing of Interep, he’s responsible for developing new dollars for Interep’s 200 black format radio clients, turning around no urban dictates, soliciting new client stations and promoting the viability of black format radio all over the world.

Sherman Kizart is one of the highest ranking African-Americans at Interep. Interep has 8 divisons including ABC radio sales, CBS radio sales, Allied Radio Partners, D&R radio, Magavren Guild Radio, and the Interep Marketing Group. The company is New York based and generates over $1 billion annually.

He speaks regularly at different broadcast conventions, ethnic marketing symposiums, and universities across the country.

He’s a 1987 graduate of the University of Mississippi. He’s a founding member of the Germantown alumni chapter of Kappa Alpha Psi, a past member of Kenner alumni chapter of Kappa Alpha Psi.

Jay Levin is the Chair and Creative Director of RealTalk LA, a new form of multicultural metropolitan magazine. He is best known as the founder and former editor and president of the Los Angeles Weekly, which under his editorial, marketing and sales leadership, became the largest circulation and most advertising-rich weekly newspaper in the country. The paper also won numerous journalism awards under Jay and was often praised as the most dynamic if not "best" weekly newspaper in the country - and indeed, as one of the most innovative U.S. publications overall. The LA Weekly was sold in 1995 to the Village Voice company.

One of the leaders in the independent media industry, Jay has extensive experience in starting and developing media properties. Prior to founding the Company, he was CEO and founder of Planet Central Television, a startup independent cable network that suspended broadcast and Internet operations in
1997 because of lack of TV channel space availability.

While Jay was at the Weekly, the paper founded the magazine L.A. Style, which was subsequently sold to American Express. Prior to this, Jay had an extensive and successful career in print journalism. He has been the Publisher and Editor of the Los Angeles Free Press, and was an award-winning freelance and staff reporter for many national and earlier New York-based publications.

Jay is noted in the industry for his general editorial, business and marketing creativity and for his experience as a culture and news specialist with an extensive range of contacts throughout numerous communities, including the grassroots multicultural community and the human potential, creative, journalistic, non-governmental organization, political and environmental communities.

Jay has served on the boards of Wave Publications, Inc., in Los Angeles and Metro Publications, Inc. in San Jose, California. Among his philanthropic and civic activities, he is President of the non-profit Share With the Other L.A.
Campaign, an effort of the Community Media Project to mobilize L.A. County residents to take action against mass poverty and hunger in the county. He is also a board member of Earth Day International.

Deborah Gray-Young, E. Morris Communications, Inc.

As Director of Media Services at EMC for 6 ½ years, her responsibilities include managing the staff, budgets and deliverables of the Media planning and buying functions. The Agency’s list of blue chip clients include American Family Insurance, Tyson Foods, Wal-Mart Stores, Inc. and the Illinois Department of Transportation.

Over the course of her career, she has serviced a wide range of clients in the business-to-business, general market and African American consumer market segments. Her category experience includes CPG’s, QSR’s, retail, travel and tourism, financial services, and business equipment. She also has extensive experience in corporate reputation advertising.

Deborah is an alum of Compton Advertising (a.k.a. Saatchi & Saatchi), Ted Bates and Bozell & Jacobs advertising agencies. After considerable general market and B2B experience, she put her acquired skills to work for two of the premier African American advertising agencies, Mingo-Jones and Burrell Communications where her passion for African American consumer marketing was ignited.

Deborah’s tenure in the industry earns her frequent invitations to speak at media and marketing conferences including: Target Market News’ African American Research Summit, The Power of Urban Radio conference, Radio Advertisers Bureau annual conference, the African American Magazine Summit, The Cable Television Advertising Bureau’s MSO conference, and the Conference Board’s Annual Diversity Conference.

Deborah’s perspective and thought leadership on multicultural marketing and media is often sought from advertising trade journals and business publications. She has been interviewed by Advertising Age, Black Enterprise, Business Week, Broadcast & Cable, Television Week and USA Today, to name a few.

She has also contributed to the Cable Television Advertising Bureau’s 2004 and 2005 Multicultural Marketing Guides and the CAB’s 2006 Guide to African American Marketing.

Ms. Gray-Young is the Chairperson of the Multicultural Media Committee of the American Association of Advertising Agencies, the mission of which is to be the catalyst for a strong and healthy multicultural media community that services multicultural consumers. In her role as chairperson of the committee, Deborah co-authored an industry white paper on the myths of marketing to African American consumers.

She also serves on the Advisory Committee for the Multicultural Media Expo, a new organization dedicated to raising the awareness and importance of the media vehicles that service people of color. In September 2006, Deborah was named to the Nielsen Media Research African American Advisory Council.

Kilandigalu (Kay) M. Madati is currently, the Vice President of Marketing at Community Connect, Inc., a top 50 social networking web publisher, and category leader for building online community destinations for U.S. ethnic groups and other communities of interest. With more than 20 million registered members across its five sites -- AsianAve.com, BlackPlanet.com, MiGente.com, GLEE.com and the recently launched Faithbase.com, Mr. Madati is responsible for the overall branding, positioning and marketing of these sites, as well as defining and articulating the core member/user experience. This includes leadership/stewardship of all member acquisition and retention efforts, site programming, public relations, events, sponsorships, marketing partnerships and content/campaign deals with major brands and/or organizations/institutions. All towards the end goal of providing members with the opportunity to interact with people of similar backgrounds and interests while establishing meaningful relationships, and finding out about the latest news in politics, culture, music, entertainment and the job market.

Prior to this role, Mr. Madati was the Director of Multicultural Marketing at Octagon, a worldwide sports, events, entertainment and lifestyle marketing company, where he was responsible for starting and building a new division/area of competency focused on multicultural programming/marketing. Over his tenure he was integral in leading the agency, and subsequently account teams, in the development and execution of effective/engaging ethnic marketing strategies for key clients. Generating 2 million+ in incremental revenue for the agency, while executing forward thinking marketing projects that highlighted the innovative integration of media, entertainment, sports and events for brands/companies like Sprint/Nextel, Home Depot, Unilever, NASCAR, BMW, Crown Royal, and the USTA.

Prior to this role, Mr. Madati was the Regional Marketing & Operations Manager at BMW of North America, LLC, responsible for a $36 million dollar budget and managing brand visibility and marketing activities in the Southern US. In this role he provided marketing support to the region, the dealers and the dealer groups as it pertains to brand related sales and marketing activities for both BMW and MINI products. Mr. Madati served as the regional contact for advertising, media, and event marketing agencies, providing creative direction and ensuring brand consistent focus on all regional and national sponsorship/promotions. He was responsible for monitoring and analyzing market share performance as well as competitive advertising throughout the region, and assisted in the development of marketing plans for all BMW Group products. Over his tenure in this role BMW Southern Region sales increased 9% and market share increased 5%.

Additionally, Mr. Madati oversaw BMW’s Group-wide multicultural marketing and diversity initiatives, working diligently to champion BMW’s belief that diversity is not only a moral imperative, but also a business imperative that ultimately adds value to the bottom line. In this role he is responsible for promoting diversity as a core value and attribute of BMW’s marketing strategy, executing programs and sponsorships that emphasized cultural and gender diversity and aligning BMW with various social and political organizations that hold leadership roles in the multicultural arena.

Mr. Madati began his career at BMW nine years ago in a management-training program that exposed him to a wide array of disciplines and departments ranging from Corporate Communications and Professional Development to Sales Operations and Financial Services. From there he moved on to become Sales and Marketing Manager of the mid-Atlantic region of BMW’s field force. During his tenure in the field, his market area exceeded annual sales objectives by more than 28% and the 16 dealers in his market area experienced an unprecedented period of success and profitability. After that role Mr. Madati was the Relationship Marketing Manager at BMW’s Headquarters, responsible for conceiving and implementing BMW’s consumer relationship marketing strategy and integrating it with the company’s customer-focused Champion Strategy. With the use of innovative and sophisticated technology, he helped BMW facilitate an on-going and mutually beneficial one-to-one dialogue with its consumers.

Mr. Madati, considered to be a leader in executing effective marketing strategies, is frequently asked to speak and present at direct marketing and marketing communications conferences on key accomplishments and successes in the areas of one-to-one marketing, multi-channel marketing, brand marketing and multicultural marketing.

Mr. Madati has a Bachelor of Arts degree from Georgetown University in Washington DC, where he majored in American Studies with a concentration in Philosophy. He is a Tanzanian citizen who was born in Norway, and raised mostly in the United Kingdom. For the last 21 years he has called New York City home, where his family currently resides.

Mr. Madati is an active member of the Direct Marketing Association and the National Black MBA Association. Additionally he is a member of the Board of Trustees of St. Joseph’s College in Brooklyn, NY, and is Chairman and a founding Board member of the Excelsior Charter School also in Brooklyn, NY.

Shawn Marshall, Radio Advertising Bureau.
Shawn Marshall is a seasoned tri-lingual marketing and sales leader with extensive experience doing business in all major Latin American, Caribbean and U.S. Hispanic markets. As Vice President, National Marketing for the Radio Advertising Bureau (RAB), Shawn is charged with consulting with national advertisers and agencies based in the Midwest and Florida in an effort to increase their knowledge and usage of Radio as a medium to build their brands and drive sales. Shawn also focuses on multicultural clients and agencies.

Prior to joining the RAB, Shawn was Director of Multicultural Marketing at Bally Total Fitness where he helped improve the way the company markets to, sells to and satisfies multicultural consumers. Shawn’s marketing and sales career also includes service with such Fortune 500 companies as Eastman Kodak and the Walt Disney Company. During his 12 years at the Eastman Kodak Company, he held various leadership positions in finance marketing and sales in the U.S. and Latin America. Kodak is where Shawn developed his action oriented, vision-based leadership style while leading across 29 countries with integrated marketing and sales strategies to grow the business at double-digit rates. Shawn is credited with launching Kodak’s “Picture Maker” digital photography system in Latin America.

While at the Walt Disney Company, Shawn further honed his brand stewardship skills managing the Walt Disney World, Disneyland and Disney Cruise line brands while working in Mexico as the Director of Marketing and Sales for Latin America. In this role, he managed all consumer marketing disciplines, trade marketing and sales teams in three offices across Latin America. He led his teams in launching pan-regional campaigns and joint promotions with brands like Kodak, McDonald’s Aeromiexico and Visa.

Shawn has the distinction of being the first African-American to work as an expatriate in marketing in Mexico in the history of both the Eastman Kodak Company and The Walt Disney Company. Shawn also holds an MIM from THUNDERBIRD, an MBA from the University of Rochester and a BS from Florida A&M University. Shawn is located in the RAB Chicago office.

For the last 25 years, Jacob Miles has spearheaded many TV, film content and product development, manufacturing, licensing and distribution campaigns from Africa to Asia to Hollywood to New York and virtually everywhere in between. Besides being a critical part of the first major toy industry TV and Film licensing and merchandise program to come out of Hollywood, STAR WARS, he has worked for Kenner Toys, General Mills Entertainment Group and Tonka, developing family and children's programming and such notable programs and products as Care Bears, Batman, Superman, Ghostbusters, GoBots, Pound Puppies and SEGA video games among many others. Capitalizing on his business experience and relationships, he founded Cultural Exchange Entertainment Corp. (CEE), an award winning company that focused on edutainment, multi-cultural properties and designed, developed and licensed a number of toys and entertainment properties for TV, e.g. Hollywood Hounds, C-Bear & Jamal and Dinkytown Kids and others featured on ABC, FOX and HBO.

In 2003 the Urban Television Network Corporation appointed him Executive Vice-President and Director of the Company's Urban America Television Network. In March 2005 he was named CEO and Chairman of the Network.

He is national speaker focused on diversity, non-violence, entrepreneurship and the importance of mentoring and role models in media and on the ground in the minority communities. He has been featured on MTV, CNN, PBS, NPR, BET, NBC, CBS and in the Wall Street Journal, USA TODAY, Business Week, Entrepreneur, EBONY, Black Enterprise, Institutional Investor magazine and many local television programs, magazines and newspapers. In addition, he has been chronicled in several best selling books including “FOREVER BARBIE” by MC Lord and “How to Succeed in Business without being White” by Earl Graves, publisher of Black Enterprise Magazine among others.

Founder of the LOS KITOS animation and cartoon strip carried in over 300 Spanish-language newspapers in the U.S., Martha Montoya is recognized by the U.S. Hispanic market as both a business leader and community advocate. Her licensed characters may be seen in products as diverse as Good Humor ice cream to State Farm insurance.

Among the many honors Martha has received are the Latin Business Association Latina Entrepreneur of the Year, Hispanic Businesswoman of the Year for 2002 by California Hispanic Chamber of Commerce among many awards, and Hispanic Business 2002, Hispanic Magazine 2003 honoring her as one of the 100 most influential people in the U.S. market, the Film Advisory Board Cartoonist of the Year Award, and the National Hispanic Publications Cartoonist Award.

"We welcome Martha's expert advice and community relationships she brings to the event," said David Takata, president of MultiCultural Holdings, LLC. "She is a true American success story, having emerged from immigrant to a national community leader and media personality."

Rochelle Newman-Carrasco is CEO and Principal of Enlace Communications, Inc., a full-service advertising agency specializing in strategic planning and business building opportunities that connect clients to Latino consumers from the ground up. Enlace clients currently include Jack in the Box, GMAC Mortgage, White Memorial Medical Center, Big Brothers and Big Sisters, Univision and others.

Rochelle is a pioneer in the field of Hispanic marketing with 25 years of industry experience and has been influential in the Hispanic marketing efforts of clients in virtually every industry. Her experience includes strategic and creative planning, product development, branding, promotions, and research work for clients such as P&G, General Foods, Macy’s, Bank of America, Warner Bros. and others.

Newman-Carrasco currently serves on the board of directors of the Association of Hispanic Advertising Agencies (AHAA) and teaches Hispanic Marketing as part of various industry programs which have included the Peter Drucker School of Business Management in Claremont, California.

Oscar Ramos was named director of Hispanic operations and general manager, ABC Radio International and ESPN Deportes Radio in 1999. Ramos oversees the daily operations of ESPN Deportes Radio, the only around-the-clock national Spanish-language sports network in the U.S. He also oversees international efforts for ABC Radio International. Ramos is based in Dallas, Texas and reports directly to Traug Keller, senior vice president, ESPN Deportes and ESPN Radio.

Among his accomplishments with ABC Radio Networks, Ramos spearheaded a project to establish the company’s first radio initiatives in the U.S. Hispanic market. His efforts produced ESPN Deportes Radio, the only around-the-clock, national Spanish-language sports radio network in the U.S. In his role, Ramos oversees all aspects of production, including the network’s regular talk-show programming and event play-by-play, including Mexican League soccer, NBA All Star game, and Major League Baseball All Star game. Additionally, Ramos’ responsibilities include the hiring of on-air personalities, new show development, and program scheduling.

Ramos accumulated fifteen year of experience in the radio industry, where he focused his efforts on marking to the Hispanic community. He joined ABC Radio Networks in 1994 as account executive and in 1999 was promoted to General Manager, ABC Radio International.

In 2005, Patricia Romero launched Bumpercar, Inc., a full service Hispanic Advertising and Marketing Agency. With over 12 years experience in developing and managing award winning integrated general market, US Hispanic, and international marketing campaigns, Patricia is considered one of the top notch marketers in the field today.

Her most recent accomplishment includes heading up the California Marketing marketing efforts for DaimlerChrysler where she oversaw all general market and diversity marketing and advertising functions of the Dodge, Chrysler and Jeep brands. This aggressive initiative resulted in increased market share for the auto maker through capturing the diversity markets, product launches, and implementation of urban/youth marketing programs.

Previously, Patricia held the position of Advertising and International Marketing Manager for Toshiba America Business Solutions launching the company’s first strategic advertising campaign. The award-winning campaign increased brand awareness and purchase consideration for Toshiba document imaging products in it’s first year. Prior to her achievements at Toshiba, she spent four years at American Honda Motor Company managing the marketing and sales efforts for Latin America.

Patricia, a Latina and California native, graduated Cum Laude from the University of San Diego with Bachelor of Arts degrees in International Relations and Spanish. She received her M.B.A. from the same institution. She has served as a Director on several marketing Boards including that of the Milk Processing Education Program. This Board manages and sets the strategic direction for the renowned "got milk?" general market and Hispanic campaigns.

In 1996, after a successful career in English-language television, Robert Rose moved to New York from his native Tennessee and joined Univision Television Group, the nation’s premiere Spanish-language network. While at Univision, Rose played a vital role in convincing many Fortune 500 and “general market" advertisers to effectively reach out to the growing and untapped U.S. Latino market.

In 2001, Rose and company brought to life and independently produced the first successful English-language, weekly syndicated television program targeted to Latinos, Urban Latino TV (ULTV). The historic program began as a local cable show in New York then went on to air nationally for two successful seasons. The show won critical acclaim as pioneering programming and won back to back Imagen (Image) Awards for “Best National Informational Program,” beating out programming from networks, such as Univision, HBO, Telemundo, Fox Sports and more.

In 2003, Rose created AIM Tell-A-Vision and officially formed television production banner, Maximás Productions with Renzo Devia, the Senior Producer of Urban Latino TV. In addition to having produced ULTV, the award-winning production team of Rose and Devia currently produce American Latino TV (2005 Imagen Award Winner), a culture and lifestyle program celebrating Latin culture in America; LatiNation (2004 Telly Award Winner), the first English-language program to target Latin males; and Sonidos, a quarterly series of music specials.

Rose’s executive produced programs can be viewed weekly on English- language broadcast stations in over 90 markets, representing over 65 million homes across the U.S., on targeted cable networks and DVDs. His programming set the standard for culturally relevant television and pioneered the model of English- language programming for U.S. Latinos by attracting major media outlets and Fortune 500 Advertisers.

Rose has been featured as a presenter, panelist, and keynote speaker at many industry conferences and has been extensively interviewed in the trade & consumer press for his role on reaching young U.S. Latinos. Rose is an active member of NATPE (National Association of Television Programming Executives), NATAS (National Academy of Television Arts and Science) and IRTS (International Radio and Television Society).

Natalie Rouse is currently the Ethnic Marketing Manager for Comcast Cable Communications based in their Northern California regional offices in San Ramon, California. Natalie has over 17 years of ethnic marketing and media experience.

In her position with Comcast, Natalie is responsible for all non-Hispanic, multi-ethnic marketing efforts and programming initiatives in the San Francisco Bay Area and Central California region.

Natalie currently markets cable video, High-Speed Internet, phone and other broadband services to 15 unique cultures including Russian, French, Italian, Chinese, Filipino, Vietnamese, Japanese, South Asian, and Hmong consumer groups to name to a few. Natalie manages the day-to-day operations of a 67 million dollar business of ethnic products that she developed from the ground up. She is fortunate to dedicate her professional time to serving these diverse markets.

Natalie recently won an EMMA award at the 2006 NAMIC Excellence in Multicultural Marketing Awards, listed on CableWorld’s TOP 100 most influential Women in Cable list 2005, and was also listed in the CableFax Top 100 list for 2004 as one of the most influential in the Cable industry.

Joseph Schramm is the president of Schramm Sports & Entertainment, a NY based agency specializing in multicultural marketing, advertising, and sponsorships for sports or entertainment programming